Business

Having a proper online branding for your business will help you reach out to your potential customers,especially in digital platforms where they spend most of their time. With an effective branding strategy,you’ll be able to present to your audiences the kind of company you have and why you’re a better choice than others in the industry. Coming up with a good branding strategy will allow you to build a presence. Even if consumers won’t purchase your products and services right away,a well-developed brand will make it easier for them to remember you when the right time comes.

Here are some of the online branding strategies you should consider:

Put more thoughts on your About Us page

While not all page visitors will click on your About Us page,it’s still important to expand on it to truly show your customers what your brand is all about. The right content on your About Us page will help your team develop and remain consistent with the language that best defines your business. Along with an effective search engine optimization training,you’ll be able to apply the same tone and approach not just to your online branding strategies,but your offline efforts as well.

Develop a brand style guide

Both your visual style and brand voice should remain consistent no matter what online branding strategies you choose to apply. Inconsistency will only make it difficult for your potential customers to identify and recognize your brand. It will also make you appear unprofessional. So,along with the brand’s story,mission,and goals,make sure to include the most appropriate adjectives that best describe your business.

Come up with a customer reward program

While it’s important to attract new customers,what will truly make your business thrive online is how you build loyalty. To increase customer retention,many successful online businesses develop a reward program to reward customers whenever they make a purchase and encourage them to make another one. Discount codes,store credit or even a simple personalized thank-you note can make a difference in your sales.

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Choosing an emergency plumber is not easy. You want to know that you have the right plumber on your side at all times,but you want to know that they are qualified. Most of the time,it can be hard to find a qualified plumber with the skills and training needed to get the job done right. However,with some research and by knowing what to look for you will be able to find the right plumber. You will also be able to see how much training they have and how their experience compares to other plumbers in your area.

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First,when choosing an emergency plumber,you want to make sure that they have the proper equipment to do the job right. First,you need to make sure that the plumber has a license,and that they will be licensed on site. You also want to make sure that they have the proper tools,and proper equipment to handle any emergency that may come up while they are on the job. As well,you want to make sure that they can walk you through what they are doing from start to finish. Many times,when a person does not understand a step of the process they are either too nervous to ask questions,or they do not know where to look for help.

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One of the best ways to choose an emergency plumber is to go to a website that will allow you to search and compare plumbers. By searching in many different places you will be able to find the best plumber for your needs. They will help you choose the best plumber in your area,who will do their job and fix your problem quickly. In most cases,you will be able to find a plumber that you can trust with your family’s safety. The right plumber can help you find the professional you need,so you can avoid any problems and save money and hassle.

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Have you ever seen an incorrect post thumbnail displaying on your screen whenever you share your articles on Facebook? Most WordPress users who work with Facebook face this common issue.

This issue involves your image not matching what your blog post says. In short,Facebook fails to recognize a suitable image to use in representing the blog or article you shared. Though this may sound like a “soft” problem,some people get frustrated if your images do not go alongside what is in your article or blog post.

In fact,it is among the things you should ensure that Facebook shows precisely. However,in most cases they make guesses of images to use on shared posts. Therefore,you must provide them with an ideal image to avoid guesswork.

In this tutorial,we’ll show you how to resolve wrong thumbnail issues in WordPress for Facebook.

As always,if you find yourself wanting a pro to handle this task for you,contact us at Helpbot here: [dcl=7569]

Why Does Facebook Show Incorrect Thumbnail Image?

There exist multiple reasons,which hinder Facebook from making the correct guess of an ideal thumbnail image. Among the most usual reasons is availability of many images set in the Open Graph (og): image tag. Here,your featured image appears smaller than other images.

Facebook utilizes the Open Graph (og) tags. On the other hand,WordPress plugins such as WordPress SEO by Yoast adds them automatically to your website to avoid missing thumbnail problem.

Other additional causes for this problem are missing og Meta tag for thumbnail image,CDN conflicts,caching plugins,and others.

Since there is no specific error message displayed when you use a debugging tool,it is difficult to guess the cause of the issue. Nevertheless,below are some easier things you can undertake to ensure Facebook selects the correct thumbnail for your posts.

How do You Fix Facebook Incorrect Thumbnail Issue in WordPress?

Here are a few but effective methods you can use to resolve this problem:

1. Manual Upload of Your Thumbnail Image

This method is not always dependable and does not work in all instances. However,it is sometimes the easiest and quickest solution.

What next after sharing a post on your Facebook page and it fails to pick up an ideal thumbnail? just click on the Add Image (+) box for easier uploading of your chosen image. After that,select that image to be the thumbnail of your post.

It is worth noting that your uploaded image gets stored in the photos area of your Facebook page. You can delete it from the photos if it is your wish. Even so,Facebook continues to display the uploaded image like the thumbnail for that article in your timeline.

The downside of this solution is that it does not affect all other users.Therefore,if any user shares your article,Facebook shows an incorrect thumbnail on their timeline.

The next step caters for this issue.

2. Instruct Facebook to Utilize a Thumbnail of Your Choice

To instruct Facebook to use your preferred thumbnail,you must use the WordPress SEO Yoast plugin. This plugin allows you to set a defined thumbnail image for Facebook.

To write a post,go down to Yoast SEO Meta box that is below the post editor screen. After that,click on the social tab (appears like three connected dots). As a result,you will have a view of an upload image button.

Click it to upload your chosen thumbnail image for Facebook.

Yoast Dashboard>>SEO>>Social>> Facebook tab>> Enable Add Open Graph Meta data.

The Facebook tab has three options:

1. Facebook image: It enables you to override the image on Facebook through upload of an image or pasting its URL. Even so,ensure your chosen images are approximately 1200x 630 pixels.
2. Facebook description: Instead of using the original description from Facebook,you can use your own meta description.
3. Facebook title: Rather than using the original title that you had before this error,you can opt to use another title alongside the new upload.

In most cases,this fixes the problem. However,at times Facebook continues to display an incorrect image. In such a case,Facebook has cached an older copy of your blog post. You need to reset your Facebook cache to fix this problem.

Btw,if this process is getting to difficlut for you,and you’d prefer to have someone else do it,contact us here.

3. Use of a Facebook Debug Tool

The use of a Facebook debug tool is the easiest and fastest method to troubleshooting the implementation of Facebook open graph on WordPress website.

Before you proceed,ensure you log in to your Facebook account.

Next,copy the URL of your WP post and then paste it in the debug tool. Here,Facebook applies their best guess method to select a thumbnail image. However,if an article contains larger images,then Facebook will utilize those images instead of the smaller ones. Although there is no explanation for this,pressing the debug button again on the URL fixes this error.

In short,the Facebook debugging tool informs you what is wrong and how to resolve the problem. For example,it lets you know that your image is smaller,and in order to fix that,you need to use a bigger image.

Conclusion

We hope this article helped you repair the Facebook incorrect or no thumbnail problem on your WordPress site. Whenever you plan to post an article or blog post on Facebook,follow the above instructions to avoid this error.

Apart from helping you in ensuring your Facebook thumbnail is correct,one of the above solutions allows you to modify the Meta descriptions and titles.

If you have any comment,suggestion,or question about how to fix Facebook incorrect thumbnail issues in WordPress,contact us at this link: [dcl=7569]

One of the most effective ways for online businesses to generate more leads and sales if email marketing. While it’s an excellent approach,it may take time before you can achieve increased email deliverability. The process goes beyond simply sending a promotional email and hoping to make an immediate sale. After all,some of these emails end up in spam folders,which can be a true nightmare for businesses. With the right practices and professional training in SEO,you’ll be able to increase email deliverability. Here are some of them:

Have a regular schedule

Email marketing is all about getting the right timing and frequency. If you’re not consistent,your subscribers are more likely to forget they’ve signed up to yours. Sending way too many,however,may backfire. The trick is to find the right balance. Try to come up with enough marketing materials so you’ll have something to send once a week.

Come up with non-spammy subject lines

What you write as your subject line will be a deciding factor as to whether or not a user will open your email. ISPs have gotten a lot better in filtering emails that contain certain catch phrases that cause emails to land in the spam folder. But,to stay on the safer side,it’s best to avoid these common spam phrases altogether,such as “Free,” “risk-free,” and “Click Now!” Emphasize the true value your email has to offer without appearing to salesy.

Send emails in batches

Of course,you’d want to reach as many potential customers as possible. But,instead of sending an email to everyone all at once,it’s best to do it in batches. This is to prevent ISPs from labelling your email as a spam. For increased email deliverability,send your first batch of email to users with the most number of engagements. These are the ones who are more likely to open your email and check out your offer.

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A drain can become clogged or may even start to leak due to something as simple as a new toilet. The sink is particularly at risk of becoming clogged with hardened deposits that can cause a blockage or overflow. There are many ways that a homeowner can learn how to fix this problem on their own,or they can call in the professionals for professional installation. Either way,if the problem is something simple like a blocked pipe,then it should be fairly easy to fix by anyone with some basic tools.[dcl=7438]

On the other hand,if a drain has become clogged or it’s leaking,then it’s probably time to get a plumber out to see what they can do. They will be able to provide their clients with much better service because they have the right equipment to get the job done right. Most cities have plumbers who specialize in servicing drains. They are qualified to handle all types of plumbing issues,including draining,maintaining,and repairing of toilets. To ensure that you’re dealing with a trusted plumber,ask to see their license,certifications,and references.

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Once you get your plumber out to assess the situation,it’s important to make sure that they have everything they need in order to properly perform the toilet repair service that you need. A professional should be able to inspect your toilet and any associated plumbing systems,determine what the issue is,and recommend a fix. For someone who doesn’t know much about plumbing systems,a plumber will not only come up with a fix,but will also be able to teach you what you need to do to prevent the problem from coming back. This is important if the problem is likely to recur because it’s possible that a blockage or a plumbing system is the problem. Before you choose a professional,make sure to make an appointment so that you can sit down with them and see what they can do for you.

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Since the 20th century,there has been a historical stigma over the Cannabis genus and all its subspecies. This is associated with the use of marijuana as a recreational drug. However,society is slowly lifting the stigma over Cannabis,as there has been a renaissance of studying the health benefits of Cannabis-derived products. It is vital to understand that not all such products make you high,as is recognized by informational aggregation sites such as [dcl=7593].

This is due to subtle differences in certain strains of Cannabis – and grown under certain conditions – that do not have the psychoactive effects of marijuana.

Cannabis 101

As a business or professional,if you have excellent genuine reviews and your customers recognize you as being excellent at what you do,and yet someone unfairly attacks you,your company’s brand or your personal or business reputation especially with prejudice,the last thing you want is to be complacent. Along the same lines as [dcl=7520],you may need to implement a process or strategy – sometimes even multiple processes and strategies – to manage your reputation,depending upon the sort of risk your business is open to.

In order to do that,you need to put your customers’ positive experience in the faces of those who visit. The ultimate goal: those naysayers and their fake reviews or negative/jealous/prejudiced comments will be out of view.

Whether or not you choose to make yourself public on the Internet,you’ll automatically have some kind of an online presence. This isn’t just true of celebrities,this is true of most anybody. Lots of customers look to social media as the first point of contact with businesses. Naturally,this it the first place whereyou want to broadly and fully deploy your best customer reviews to the public eye.

You can improve your online presence even further with more places to publish reviews,such as a blog,active social media involvement,personal profiles,and more.

In addition,on review sites or online directory listings that you manage,such as Google Maps,you can directly stay in contact with your customers,handle complaints if any,and reply to their comments. Just replying to reviews alone will show an increase in commitment & power on your part as a business owner – especially when it comes to acknowledging the plight of the person you’re replying to.

Which brings us to the next point: verifying the truthfulness of a review. In your online reputation management,you must monitor your customer feedback very closely,and make sure every review that comes to you,matches up to a customer who you’ve actually served and who’s on your records. This is so important because some negative reviews can be from jealous competitors vying for attention.

First of all,to get an idea of whether the complaint is true or false,take a look at the reviewer’s handle,how many reviews they’ve posted,the nature of their reviews if they’ve left more than 1,and their history on Google Maps. If the review is posted by one person only,or that person posts only one type of review – fake negative reviews trying to undermine businesses of all kinds – then most likely their comments are untrustworthy,and asking them: “We’ve never had you on record as a customer…is this a possible competitor review?” Don’t sound angry,sound respectful – because fighting fire with fire in public can backfire and leave a nasty burn on your reputation.

Some fake negative reviews can even be pessimistic,assumptive comments posted by people who,while not having worked with you,approach your line of work with a certain skepticism,and want to never miss the first opportunity to blindly denounce the industry based on hearsay and myths without taking a moment to see its virtues.

When you learn how to correctly handle negative feedback,and bolster a positive image of yourself just like [dcl=7520] does,you’ll be less likely to see another customer giving similar negative feedback in future.

A couple of buzz-words you have definitely heard in recent years are CBD and healthy living – and there is no better kind than[dcl=7565]. CBD oil may be a great addition to your life but be sure that you understand how it is made and that it is as effective as CBD oil ought to be. Although the large number of CBD oils available today is certainly not a bad thing in itself,it can make choosing the right product for you more difficult.

The use of CBD from industrial hemp being very new,there is still much to be learned about its effects.When choosing a hemp supplement or oil,one of the most important things to consider is how the product was made and tested. It’s not enough to do nothing more than have it tested for efficacy in a controlled environment,because a consumer environment is not a controlled environment. The question is,has it been proven to be effective in real-world usage?

When learning about how CBD supplements are made,one needs first to consider the source of the oil,and the nature of the cannabis strain from which the CBD is derived. Is the product derived from industrial hemp plant,which is non-psychoactive (< 0.3% THC by dry weight according to the FDA)? Is that hemporganic? Are there any additional chemicals in the ingredients? Some CBD products may contain additional chemicals or synthetic compounds that could be harmful rather than helpful. A key to this is the taste of the CBD: is it bitter and burning? Or does it taste earthy and make your mouth feel nice & airy?

Although CBD on its own will not cause its users to feel impaired,some CBD oils also contain THC,which is the phytocannabinoid that causes a cannabis-derived product to be psychoactive. CBD on its own is non-psychoactive; only oils that also contain THC are the ones that give you a high and the resulting fatigue.

When shopping for CBD yourself,be careful so that you choose one that is made from hemp,which is non-psychoactive. Make sure you read your labels carefully and only trust a CBD product that is completely hemp-based and of high bioavailability.

If your CBD product takes high dosages to achieve the desired effect,or desirable results only come to you after a prolonged period of consumption,it is not working. It is a fact of life that standard CBD particles are too big to go through the blood-brain barrier; the particles simply won’t fit,and 90% of them will get destroyed by your body,especially your stomach acids,before absorption. This is where nanotechnology helps you embrace the highest and best use of CBD,whatever you choose to use it for. The greatest CBD concentrates have an absorption rate of 95-100% of the particles,thanks to the 10-25 nanometer size of the particles,which allows you to feel the health effects of CBD in as little as 90 seconds,rather than minutes or hours.

CBD oil can be administered in a dropper as a tincture,be encapsulated into a pill,baked into a brownie,vaped or even smoked.As far as dosage is concerned,there is no universally recommended amount to be consumed or appliedHow much CBD you take each day depends on your particular health and wellness needs.Although CBD on its own without any psychoactive compounds is safe to consume,it is wise to start with a lower dose and work up from there.Since every person is unique,your individual chemistry will determine how CBD affects you and how long it takes for it to start working. If you have never had any drugs or cannabis-derived products,the effect of the oil and all the phytocannabinoids within it may be stronger.

CBD oil is extracted from the cannabis and hemp plants and is typically consumed as oil rather than smoked. The key is to only increase your dosage in small increments so that you are able to pinpoint exactly how much CBD oil it takes to treat your condition.

CBD oil is the result of the isolation extract of the cannabidiol compound found in hemp. Single molecule extract is an isolated extract of a single compound,such as CBD,where a whole-spectrum extract essentially preserves the full cannabinoid and terpene profile of the whole plant. Once CBD is extracted from the hemp plant,there are many ways in which it can be ingested or applied. Products of pure CBD extracted from organic whole industrial hemp plant with no potentially harmful additives or synthetic ingredients,can be found at[dcl=7565].

Vaping and smoking aside,the quickest way to absorb the CBD particles is to place the drops of CBD oil directly under your tongue. The CBD oil is meant to be held under the tongue and absorbed directly into the bloodstream.

You should not feel high or sleepy or get more anxious when you ingest a CBD product. To learn more about what CBD is right for you,read on at[dcl=7565].

You might be aware that the latest health ingredient in the market is CBD,especially as it has been federally deregulated with the 2018 Farm Bill being signed into law. With so many CBD products popping up all over the market,you might find it overwhelming trying to decide which companies to buy from. As[dcl=7565]reports,due to the deregulation in the CBD market,it is imperative to choose from businesses that regulate themselves so that you can rest assure that your products are safe,verified organic,and accurately labeled.

Not all hemp is created equally,which means not all CBD is the same quality. Usually,you would have to consume quite a bit of CBD oil before it results in any truly noticeable positive health effects. Since cannabidiol on its own does not have intoxicating or psychoactive effects,in theory,there is nothing wrong with driving after a dose. In practice,however,this is not true of most CBD oils,because they also contain THC,the key psychoactive compound of the cannabis plant,which will impair your intellectual and motor abilities and can cause fatigue. CBD on its own is not psychoactive,so your first criteria is to look for an oil that does not have THC. Especially oil that is derived from industrial hemp,which the FDA defines as having < 0.3% THC by dry weight.

However,the effects of the oil depend on the level of quality control on the hemp crops. Even if the hemp is grown to be non-psychoactive,there can be crops that end up containing more than 0.3% THC due to changes in temperature. This is also known as going “hot”. The producers of the most beneficial products follow state & federal regulations regarding destroying hemp crops that unintentionally go “hot”,and ensuring that all the hemp plant use is verified to be non-psychoactive using 3rd-party lab testing.

When buying CBD,you will want to choose a high-quality,trusted vendor. You will not be required to produce a medical marijuana card in order to purchase CBD online,as CBD that is legal in 50 states is produced from industrial hemp,which the Farm Bill has removed from being a controlled substance under U.S. federal law. Tinctures can be used almost everywhere,from your home to even your office,if it is possible. The only downside of taking too much CBD,aside from getting too high,would be that you are spending more money than you need to.

You do not want to waste time shopping around,ordering and reordering,and negotiating prices. CBD consumers can often fall into the trap of the lack of credible and accurate information available,so when your doctor advises you to use CBD products for medicine,you must research the companies that are recommended,as well as alternatives,and look at the pros and cons of each as reviewed by real users. Especially look at products that have been verified by 3rd party labs,and not only have been proven to have a positive effect,but have a faster acting time. Unfortunately,for most products,whether or not taking a tincture,capsule,edible or drink,it is necessary to know that you simply are not getting as much CBD as you might think.

Particles of conventional CBD are too large to pass thru the blood-brain barrier,meaning 90% of them get destroyed,and only 10% of them are bioavailable. You may have to take higher than recommended dosages to get enough CBD in your body to feel a positive effect. And even then,those positive effects take hours to set in,long after the ideal action time. In fact,they could be outweighed by the high of the THC.

In most CBD products advertised as “nano,” the particles are either liposomes and micelles,and are 100-400 nanometers in size. They are advertised as being 3-5x as bioavailable as regular CBD; however,[dcl=7565]explains that a group of bio-nutraceutical scientists,in 6 years of R&D,has found that liposomes and micelles are,at best,barely small enough to be considered “nanoparticles,” and most of them hardly ever reach that bare minimum of 100 nanometers; they are also highly unstable,and a lot of the CBD particles break down before entering your bloodstream.

Nanoparticles of 10-25 nanometers are 20X as bioavailable as standard CBD,and 95-100% of them go through the blood-brain barrier and are absorbed into the endocannabinoid system,allowing you to make the highest and best use of CBD particles.[dcl=7565]notes that said bio-nutraceutical scientists are actively involved in nanotechnology and have invested a lot of money into deep and specialized research into solving the problem with lack of bioavailability that plagues most of the CBD market; where other companies simply don’t prioritize investing that much into going further than micelles or liposomes. The result of this R&D is a whole-spectrum concentrated extract from organic whole industrial hemp plant,which has been proven in real-world use to be the most effective product of its kind in the market and world.

Search engine optimization (SEO) has been going around for quite some time now. Link building just happen to be among the most effective method to create better branding and improve your campaign’s overall run. Although SEO and link building is in constant change,these two actions are always laced up together.

Today,with all that’s been going on,link building has become even more valuable. As compared to before,where more links is better,search engines are giving more weight to quality and authority. This means it’s no longer about building as much links as you can but more on the value where you’re submitting them. This is especially noticeable since this particular initiative can be a reflection of your brand. To those who are still learning its impact on your SEO and branding,here are a few key points worthy of knowing.

Provides Referrals to Potential Customers

Links from highly authoritative source is a great tool to improve not only your traffic but also your search ranking. If you are focused on building links on highly reputable sites with a steady flow of visitors,this will make you look good. Thus,more and more people will check out on your site. It’s a great referral source and would even help you rack up better conversions in the future.

Builds Up Brand Authority & Awareness

When done properly,link building can also help in promoting your brand. Submitting links on highly reputable sites can make your brand look good. It also matters to choose which websites to link with. It’ll be of great advantage if you find something relevant to whatever is your targeting. So,it’s important that you find sites that are related to your niche. This way you can maximize the influence it has over its readers or viewers to establish better branding. Additionally,since the content will predominantly coming from yours,unless it’s a partnership,it’s a great opportunity to show off your expertise as a company.

Improves Your Site’s Visibility Online

Link building is also a good way to expand your reach digitally. This process allows you to create a more steady and solid online presence. Since you’re practically submitting links to every related site,there’s a high chance that people can find you when they search something relevant to your business. This initiative aims to make your way up the searches through valuable and quality submissions. So,it’s important that you produce something that would make you credible enough to appear on search results.

Over the last few years,a lot has changed on link building and its effect to SEO. With all that,you might easily find yourself confused as to what step to do next. When that happens,the best you can do is to attend digital strategy training to get yourself be oriented with the latest trends again. You may also take this opportunity to find a way on how you could intensify your initiatives in an organic way. Remember that when it comes to link building,your focus should be on submitting quality content to quality sites or sources. This is to reap better advantages on the future.

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